Coming in 2027

Crunch outside. Soft inside.

Bars with a crunchy shell, a real-fruit center and an ingredient list short enough to read in one breath. One for training days and long desk days. One for school bags and study breaks.

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Crunchy outsideSoft insideShort ingredient listNo waferReal fruit centerPlain words Crunchy outsideSoft insideShort ingredient listNo waferReal fruit centerPlain words
Two bars. Two jobs.

Pick the one that fits your day.

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Nothing to decode

Everything in it, on the front of the pack.

We keep the list short and the words plain, and we put it where you can see it. Choose a bar to see what is inside.

7

ingredients. That is the whole story.

    Working recipes. Final ingredients and amounts are confirmed on pack at launch.

    Meet the ingredients
    Why FOXR

    Smart, quick and curious. Like the fox.

    01

    Crunch meets soft

    A crisp outer layer around a soft fruit center. A proper bite, not a chewy brick.

    02

    Short, honest list

    A handful of ingredients you recognize, listed in plain words on the front of the pack.

    03

    Made for how you live

    A performance bar for training days and desks, and a snack bar for school goers and Gen Z, for school bags and study breaks.

    Perfect for

    Wherever the day takes you.

    LunchboxA bar you can feel good about packing.
    Tea timeSomething real to go with your chai.
    After the gymProtein that actually tastes good.
    TravelFlat, tough and easy to carry.
    Desk drawerFor the 4 pm slump.
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